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Marketing, Minor

The marketing minor at 性奴调教's Richard A. Chaifetz School of Business offers business and nonbusiness 性奴调教 students exposure to multiple areas in the field of marketing.

Students are required to take 惭碍罢听3000 Introduction to Marketing Management (3 cr) and then select any four additional courses from the marketing curriculum. This flexibility provides students the ability to customize their marketing minor to those areas of most interest to them (e.g. sports marketing, retail management, brand management), making marketing a complement to many business or non-business majors.

Required Courses
惭碍罢听3000Introduction to Marketing Management3
Elective Courses
Select four of the following:12
惭碍罢听3400
Integrated Marketing Communications
惭碍罢听3500
Sports Marketing
惭碍罢听3600
Marketing Research
惭碍罢听3700
Social Media and Digital Marketing
惭碍罢听4300
Retail Management
惭碍罢听4400
Consumer Behavior
惭碍罢听4440
Personal Selling
惭碍罢听4450
Sales Management
惭碍罢听4550
International Marketing
惭碍罢听4600
Brand Management
惭碍罢听4650
Marketing Analytics
惭碍罢听4900
Marketing Strategy
惭碍罢听4910
Marketing Internship
Total Credits15

Additional prerequisite: Senior standing.

NOTE:

Outside of the Business Common Body of Knowledge (CBK), a maximum of one business course (3 credit hours) may be used to fulfill requirements in two business majors/minors.

Continuation Standards

Students must maintain a minimum 2.00 grade point average (GPA) in all courses used to fulfill minor requirements. If the minor GPA falls below a 2.00, students will have one semester to increase their minor GPA to a 2.00, or they will not be allowed to enroll in 3000- and 4000-level minor courses.